From “Chips” to Baguettes

Diversifying into the Quick Service Food franchise sector from consumer electronics may seem like an odd move but for Niranjan Gidwani, Deputy CEO of the Eros Group in Dubai it made perfect sense.
Eros Group is one of the top three consumer electronics groups in the Gulf Region.  Niranjan explains: “Eating on the go is on the increase in Dubai which is an international transit hub for some 21 countries.  However, we realized that there were very few options for healthy eating and snacking as an alternative to the fast food burger and chicken outlets.   We therefore started looking for a solution whereby we could introduce healthy, fresh, high quality fast food to the United Arab Emirates.”
He added: “As we did not have any experience of the food and beverage sector we looked for a partner with an established brand, solid operational experience and a strong management team.  We then became across Baguette Express who are headquartered in Scotland who fulfilled all of our criteria and as a turnkey franchise operation we could easily import the concept into Dubai.   That was in November 2013 and we now have four company-owned stores in Dubai, which are performing very well.  We are now aiming to open another three to four outlets this year across the UAE.”
“The great thing about the Baguette Express concept is the sheer variety.  We not only offer a huge range of sandwiches, fillings and sauces but we also have soups, salads, pizza and pastas.  We also have a casual dining option in the evening which brings a whole new dimension to the business.  Dubai is very diverse with over 200 nationalities working and living here.  We have therefore adapted the menu to global tastes introducing new recipes such as the chicken tikka baguette, for example.
“The support from the franchisor has been great.  Whenever we opened they seconded someone from head office to spend 2-3 weeks in Dubai to ensure all the systems and procedures were set up correctly.  It is a great opportunity to exchange ideas and learn what works in established franchised outlets.   We acknowledged that our limited experience of the food and beverage sector could be a disadvantage so we have employed a highly experienced general manager who managed hotels for the Jumeirah and Oberoi hotel groups, two of the leading hotel groups in the region.   He is also a qualified chef so he is constantly developing new menu suggestions to enhance our offering.”
What’s next for the Eros Group?  “The Baguette Express brand is growing in importance all the time and are rapidly reaching a point of critical mass.  Once this happens we will be looking to recruit franchisees to start up more Baguette Express outlets throughout the Gulf Region.”
A Baguette Express franchise can be established in a number of formats according to location.  There is a retail and kiosk model to attract customers in high footfall locations such as shopping centres, business parks, universities, hospitals, airports and train stations.
For further information on how to become a Baguette Express country master franchisee or area developer please contact our franchise consultants Platinum Wave at or on +44(0)131 664 1218.

Best Coffee Shop Award

Congratulations to Julia, Andreea and all the staff on their award as best coffee shop in Aberdeen Union Square shopping centre. They got 100% positive feedback from a mystery shopper.

A great achievement for all there hard work.

From Russia with Love

Aberdeen Franchisee has Passion for Baguette Express

Julia Singer runs the highly successful Baguette Express franchise in Aberdeen, which has seen its revenues increase by an incredible 25% over the past year. Before joining the Baguette Express family Julia had worked as a sales and marketing manager for a large communications company in Russia.

“I chose Baguette Express because it was the biggest franchise opportunity in Aberdeen and I could see huge potential for this type of franchise in the city. When I met the franchise owners it was clear that they were dedicated to helping franchisees succeed in the business,” said Julia.

She added: “I was particularly impressed with the level of training. I attended an intensive course at the head office in Edinburgh to learn all aspects of the business. On opening day I was assigned an experienced franchisee who remained with me until I was happy and confident. Thereafter the support has been excellent with management only a phone call away if I need any assistance.”

A typical day for Julia starts at five in the morning ordering food, preparing food, customer service, working with staff, dealing with paperwork and maintaining hygiene levels. Julia puts much of her success down to recruiting the right staff: “Customer service is key for us. We aim to provide a fast, friendly service and we have a great team of people to help us deliver this. Our biggest challenge is beating the local competition, we can only do this by offering superb fresh food and outstanding customer service.”

“I would definitely recommend a Baguette Express franchise to anyone looking to start their own business but as with all businesses you have to commit to it 100% and work hard to make it a success,” concludes Julia

For further details about single or multi-unit franchise opportunities with Baguette Express throughout the UK or Internationally please contact Suzie McCafferty at or on +44(0)7793 054 233 or on +44(0)131 664 1218.

Wafi Mall Dubai

The Tastiest International Master Franchise Opportunities…

…are always with Baguette Express

dubai-entranceFresh off the back of its 3 incredibly successful outlet launches in Dubai, Baguette Express is seeking high calibre master franchises to bring this stylish, “street” and well established UK “food on the go” brand to new markets around the world.

dubai-int02With over 55 outlets in the UK, Ireland and Dubai, Baguette Express has perfected the art of providing fresher, healthier and tastier quick service options to an increasingly demanding public in busy shopping and business districts.

With its clever ordering system, simple pricing structure and quality feel, Baguette Express was the obvious choice for it’s highly experienced master franchise partners in Dubai, who wanted a brand they could quickly establish as an exciting new player in their home market.

dubai-int01A Baguette Express Master Franchise Licence offers a proven and relatively low cost route to market for people wishing to either expand their existing portfolio of food brands in a specific country or territory, or to take their first steps into the highly profitable world of food to go retailing.

If you have the experience, ambition and business acumen needed to create a high performing Baguette Express franchise network of your own in your country, then please email Suzie McCafferty today to find out how.

Fleet Street London

We are delighted to announce that Ihsan Bashir will be opening his second London outlet in Fleet Street, we have no doubt that Ihsan & his team will operate this store in the same successful way as his outlet in Canary Wharf.

Now Open in Dubai

Visiting Dubai? check out our new shops!
they are as follows:-
  • Emaar Business Park, TECOM, Dubai
  • Lamcy Plaza, Oud Metha, Dubai
  • Level 2, Food Court, New Expansion, Al Ghurair centre, Al Rigga, Dubai


Introducing BRING ME LUNCH – an ON-LINE ORDERING website that works in conjunction with Baguette Express.


Bring Me Lunch work with Baguette Express all over the country who, just like a lunchtime super hero, are dedicated to bringing peace and harmony to your lunch hour. Fresh food, delivered on time!.

The website allows you to order your Baguette Express fresh buffet lunches, and depending on your area, your local outlet may take orders for individual takeaway lunches online all delivered free of charge straight to your place of choice. We guarantee that all lunches are freshly prepared on the day of delivery.


Enter your postcode in the website to see if there is a local Baguette express delivering in your area, choose your items, enter your details, select payment and enjoy a carefree wait while we prepare and deliver a healthy and fresh food directly to you!

Our AIM is to ensure that you have access to the benefits that ordering lunch or buffets with an up to date, modern, on-line system and to take the stress out of meal times!

Full Buffet menus including great value prices are available on the site in conjunction with The Deli Llama, which are easy to order for business meetings or any type of celebrations! Lunchtime, evenings and weekends! Especially useful for the office Christmas party instant solution, menus can also be customised to suit your needs.


Baguette Express are proud to announce the successful opening of our first International outlet in Dubai. This city in the United Arab Emirates is located on the southeast coast of the Persian Gulf and it has the largest population in the UAE.

The earliest mention of Dubai is in 1095 AD, and its strategic geographic location made the town an important trading hub. Today, Dubai has emerged as a cosmopolitan metropolis that has grown steadily to become a global city and a business and cultural centre of the Middle East. Although its economy was historically built on the oil industry, the emirate’s Western-style model of business drives its economy with the main revenues now coming from tourism, aviation, real estate, transport and financial services.

Dubai has recently attracted world attention through many innovative large construction projects and sports events. The city has become symbolic for its skyscrapers and high-rise buildings, such as the world’s tallest Burj Khalifa, in addition to ambitious development projects including man made islands, hotels, and some of the largest shopping malls in the region and the world.

Our first site is the busy heart of Lamcy Plaza Area. You will be glad to know that their team, will be supplying the same fabulously friendly customer service as well as fresh and healthy produce that we have here in the Uk, plus a few cultural speciality additions! These mouth watering extras have been expertly developed by Chef Francis and his team to compliment our existing core menu.

The Master Franchisees for Dubai and the Middle East, Galaxy Food Concepts, led by their General Manager Mr Pawan Jain, plan to open another three sites before the end of the year. One will be a 100 seater sit down restaurant and the others will be situated in two of Dubai’s spectacular and famous Malls. One in a very prestigious mall that resembles an Egyptian pyramid and the other mall sits under a spectacular colourful domed ceiling that contains a fantastic children’s arcade complete with mini roller coasters etc, adjacent to the food court!.

We wish Mr Jain, Chef Francis and their vibrantly enthusiastic team the very best of luck with all their openings and a prosperous future with introducing the Baguette Express concept to the region. We will of course keep you up to date with further developments, but if you find yourself in the area, why not pop in for a quick lunch!

Liffey St Dublin

We are pleased to announce that our first store in the Republic of Ireland will soon be opening, watch this space for further information and dates.

Dublin, – is the capital and most populous city of the Republic of Ireland. It is situated in the province of Leinster near the midpoint of Ireland’s east coast, at the mouth of the River Liffey.

Founded as a Viking settlement, it evolved into the Kingdom of Dublin and became the island’s principal city following the Norman invasion. The city expanded rapidly from the 17th century; it was briefly the second largest city in the British Empire and the fifth largest in Europe. Now its among the top 30 cities in the world. It is a historical and contemporary cultural centre, as well as a modern hub of education, the arts, administration, economy, and industry.

We expect this Baguette Express to be a very popular store with the introduction of this new concept to their fair city. The first of many to grace the emerald isle.